Can I Change Your Mind? The Craft and Art of Persuasive WritingThese days, we all need the ability to argue a case effectively in writing. Drawing on his long experience as a leading copywriter, Lindsay Camp shows how it's done-whether the 'end product' is a glossy magazine ad, anew business proposal, a page for the company website, or just a hasty email to your boss. Engaging, entertaining and-as you'd expect-highly persuasive,Can I Change Your Mind? will change the way you think about the words you use for ever. 'This is a cunning, masterly and hugely readable book. You'll learn at least as much from how he writes as from what he writes about-and that's saying a great deal.'Jeremy Bullmore (columnist for Campaign, Management Today and The Guardian) 'I hope it's read by every marketing manager, sales director, customer relations officer and chief executive in the land.'Jeremy Bullmore 'A masterpiece in persuasive writing.' Management Today, (September 2007)
Critical Inquiry : The Process of ArgumentThis informative book is a necessary companion for anyone seeking to uncover the secret of successful persuasion: to organize, construct, and communicate arguments. It is at once comprehensive and accessible, an authoritative guide to logical thinking and effective communication. First, the text defines the nature and uses of argument, explaining how to read argument carefully. Such analysis then requires the student to reconstruct arguments in his or her own words. Finally, the reader is taught how to create a critical, reasoned response, thus constructing his or her own argument. To increase its accessibility and expand its range of application,Critical Inquiry uses (in addition to textual examples) advertisements from print media as "texts" for applying its principles to subjects outside the traditional mode of academic presentation. Throughout, carefully selected reading questions and exercises pace the reader and ensure that the material is securely grasped and successfully applied.
English Grammar Essentials for DummiesThe fun and easy way to learn essential grammar rules, common usage errors, and other key concepts in the English language - written specifically for the Australian audience Understanding the rules of English is key to being an effective communicator--at work, at school, or anywhere else. If you struggle with the rules--and who hasn't--English Grammar Essentials For Dummies, Australian Edition is the book for you. Covering just the basics you need, the book boils the rules of grammar down to the core concepts that will make you a better communicator in any and every aspect of your life. Ideal for students, job hunters, adult learners, those who speak English as a second language, and anyone who wants to make a good impression Covers the vital essentials needed for better written communication Serves as an excellent refresher course for professionals whose primary mode of communication is increasingly electronic and written Clear and understandable writing can be the key to success in almost any professional field. With English Grammar Essentials For Dummies, Australian Edition, you'll master the basics with ease!
How to Write Essays and DissertationsThe first book that literature students should read, this guide reveals the distinct set of skills, conventions and methods of essay and dissertation writing. Taking students through the various stages of writing, from planning to final submission, it offers specific guidelines and a lively, detailed commentary on actual examples of student work at each stage.
The Language of Fiction : A Writer's StylebookGrand themes and complex plots are just the beginning of a great piece of fiction. Mastering the nuts and bolts of grammar and prose mechanics is also an essential part of becoming a literary artist. This indispensable guide, created just for writers of fiction, will show you how to take your writing to the next level by exploring the finer points of language. Funny, readable, and wise, this book explores the tools of the fiction writer's trade, from verb tenses to pronouns to commas and beyond. Filled with examples from the best-seller lists of today and yesterday, it will help you consider the hows and whys of language, and how mastery of them can be used to achieve clarity and grace of expression in your own work. Here, you'll find Encouragement and advice to face the big questions: Past or present tense? Comma or semicolon? Italic or roman? Should your dialogue be phonetically rendered, or follow standard rules of grammar? (And where does that pesky quotation mark go, again?) Warning signs of the betrayal of language, and ways to avoid it: Unwitting rhymes, repetition, redundancy, cliché, and the inevitable failure of vocabulary How-to (and how-not-to) examples: The grammatical "mistakes" of Charles Dickens; ambiguous pronoun usage by Nathaniel Hawthorne; the minefield of paragraph fragments found in one of today's most successful authors.
Secrets to Writing Great PapersSecrets to Writing Great Papers illustrates how to work with ideas--develop them, hone them, and transform them into words. It provides techniques and exercises for brainstorming, choosing the right approach, working with an unknown or boring assigned topic, overcoming writer's block, and selecting the best point of view.
Sin Boldly! : Dr. Dave's Guide To Writing The College PaperCheeky, original, and decidedly practical to boot, Sin Boldly! is unlike any other writing handbook available. Jammed with sage advice, genuine encouragement, and surprising examples (of how to write and how not to write), this book gives beginning writers and confident students alike an easy-to-follow roadmap for improving one of the most important skills for success. En route to Sin Boldly!-induced, A+ paper bliss, readers encounter such topics as#65533; Choosing a Topic and Telling Your Story ("K.I.S.S.-Keep It Simple, Stupid")#65533; Literary Games (featuring "Francobabble for Freshman")#65533; Choosing a Voice ("Dissing the Prof")#65533; Grammatical Horrors ("A does not equal they")#65533; Common Mistakes ("Hopefully and Other Controversies")Fully revised and updated with new examples, quizzes, and tips, Sin Boldly! is not only a comprehensive guide, but also a fantastic, fun read for anyone who wants to write clearly and effectively .
Telling Stories : The Craft of Narrative and the Writing LifeA prolific and award-winning writer, Lee Martin has put pen to paper to offer his wisdom, honed during thirty years of teaching the oh-so-elusive art of writing. Telling Stories is intended for anyone interested in thinking more about the elements of storytelling in short stories, novels, and memoirs. Martin clearly delineates helpful and practical techniques for demystifying the writing process and provides tools for perfecting the art of the scene, characterization, detail, point of view, language, and revision--in short, the art of writing. His discussion of the craft in his own life draws from experiences, memories, and stories to provide a more personal perspective on the elements of writing. Martin provides encouragement by sharing what he's learned from his journey through frustrations, challenges, and successes. Most important, Telling Stories emphasizes that you are not alone on this journey and that writers must remain focused on what they love: the process of moving words on the page. By focusing on that purpose, Martin contends, the journey will always take you where you're meant to go.
The Wiley Guide to Writing Essays about LiteratureThis outstanding practical guide to writing analytical essays on literature develops interpretive skills through focused exercises and modeled examples. The program is tailored to meet the specific needs of beginning undergraduates. Features unique, detailed guidance on paragraph structure Includes sample essays throughout to model each stage of the essay-writing process Focused exercises develop the techniques outlined in each chapter Dedicated checklists enable quick, accurate assessment by teachers and students Enhanced glossary with advice on usage added to core definitions