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Advertising (28:38)
Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don’t want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics include the mass-marketing triumph of Lydia Pinkham’s 19th-century patent medicines; the role of sponsorship in radio and early broadcast television; the application of marketing principles to the 1964 Johnson/Goldwater campaign, which featured the well-known daisy/atom bomb ad; and a step-by-step look at how a Ford Ranger TV spot was made by the J. Walter Thompson agency. The program is a valuable aid in understanding the persuasive, pervasive nature of advertising.
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A Conversation With Debbie Millman: Conversations with Giants (Graphic Design, 49:40)
How does imagery help document our reality? Join John and Debbie Millman, renowned graphic designer and podcast host of Design Matters, as they talk all things design, the courage needed in collaboration, and how creativity is fueled by failure and uncertainty. From the cave walls of Lascaux to the billboards of our commute, hear how powerful design can create movements, share ideas, and change the world.
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A Conversation With Josh Dean: Conversations with Giants (Branding, 45:39)
John Immesoete and Josh Dean, CMO of Tommy John, strip down to the branding basics. Watch and discover the importance of having an authentic, provocative, and engaging brand identity in the ever-evolving world of ecommerce.
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Graphic Design App (Canva, 03:33)
Canva co-founder Cameron Adams discusses market focus, working with Zeetings, creating presentations, and the future of the company.
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Introduction to Color Theory with Adobe Photoshop and Illustrator (1:10:26)
Explore the terminology of color theory and understand the difference between various color rules and harmonies. This video shows you how to apply that knowledge to alter the color of an artwork using the Adobe Color Theme panel and the Color Guide in Photoshop and Illustrator. Lastly, you will briefly look at what other environmental and physical factors affect color outside of Adobe and some ways that you can use both applications to help see what a person who is color blind sees. What You Will LearnUnderstand color theory through a visual processGain the basics of color theory using the color wheel diagramApply concepts on raster art in Photoshop and vector art in Illustrator Who This Video is For Students, graphic designers, and corporate administrators who need to create documents for events
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Pressing On: The Letterpress Film (01:40:25)
Wood and metal letters pressed into paper laid the foundation for the modern world. Once essential to communication, letterpress printing unexpectedly thrives in our digital age. Fascinating personalities intermix with wood, metal, and type as young printers save a traditional process in this documentary exploring the remarkable community keeping letterpress alive.
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TEDTalks: David Carson—Design, Discovery, and Humor (Graphic Design, 22:32)
David Carson’s boundary-breaking typography in the 1990s in Ray Gun magazine and other pop-culture books ushered in a new vision of type and page design, breaking the traditional mold of type on a page and demanding fresh eyes from the reader. Squishing, smashing, slanting, and enchanting the words on a layout, Carson emphasizes the fact that letters on a page are art. His influence can be seen on a million Flash intro pages as well as on skateboards and t-shirts. In this TEDTalk, Carson teaches us that great design is a never-ending journey of discovery—for which it helps to pack a healthy sense of humor. This sociologist and surfer-turned-designer walks through a gorgeous (and often quite funny) slide show of his work and found images.
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Top Career Tips For Graphic Designers (5:00)
Learn the top career tips for graphic designers from UX mobile and web design consultant Chanelle Henry in this Howcast video.
Try these videos to get started. Must be on campus or login with your COM account for off campus access.
