LibGuides: Cosmetology: Your Own Business

Featured Books & eBooks

Try these books and eBooks to get started. Must access on campus or login with your COM account for off campus access. for eBooks.

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101 Salon Promotions This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes:
Double Your Haircolor Income in 30 Days! This book provides solutions to the problem many professional hair designers face by not having learned to effectively package themselves and their services for top earnings. Moderate income will be a thing of the past when these merchandising, promotion, consultation and pricing ideas are put into action. The 10 years the author has spent uncovering the secrets of top-earning professionals will create financial gain in 30 days or less. Salon professionals regard this book as the most practical information fueling their success.
Safety and Health in the Salon : Facilitator's Guide This comprehensive, easy-to-use program is designed to ensure OSHA compliance in the salon. The program addresses all areas of the salon-reception, chemical dispensary, shampoo, rinsing and conditioning, haircutting and styling, permanent waving and haircoloring, manicure and pedicure, facials, and facial makeup-to help salon owners provide a healthy and safe environment for both workers and clients.
Salon Client Care : How to Maximize Your Potential for Success This new book is a comprehensive guide to customer service and client care for the salon industry. Readers learn how to build and retain a strong customer base, communicate effectively with clients, and generate an ideal salon ambiance. Complete with statistics, tips on computer software for salon use, and suggestions for staff maintenance, this resource contains all of the essential information on how to operate a successful salon. Just some of what you will learn includes: -How to store and access key information about your clients -How to build your client base and keep them coming back -How to select the most valuable, easy-to-use software programs for salon marketing -How to smoothly and effectively implement change in your salon.
Start Your Own Hair Salon and Day Spa Personal care, newfound energy, and a revitalized appearance remain invaluable commodities among consumers. Learn the ins and outs of starting a successful business in one of today's hottest industries: salons and day spas. From laying the groundwork and establishing yourself in the marketplace to holding a grand opening and developing service policies, this step-by-step guide takes you from big-picture plans to day-to-day dealings in your new spa and salon. Plus, gain insight, advice, and tips from interviews with practicing hair salon and day spa owners.

Featured Streaming Media

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Starting a Salon: The StartUp Experience (01:17:07) Realizing his desire to enter the hair care industry at a young age, Gregory Chavez entered cosmetology school and graduated in 1984. Gregory relocated and began working for Paul Mitchell Systems in Los Angeles, California, and this initial experience in the industry prompted him to continue honing his craft in California, Texas, New York, and Connecticut for the better part of 15 years. Gregory now owns the Salon Professional Academy in Colorado Springs, a Redken-sponsored academy, and two J. Gregory Salon locations. In this program, Gregory discusses why education is key to success in the salon industry; why you should open with a good foundation of clientele already established; how to double the income of each chair; ways to differentiate your business from other salons; how to empower your employees; which products you should carry; how to get more from your distributorship; and more.