Try these videos to get started. Must be on campus or login with your COM account for off campus access.
Want more on finding media? Try Articles & Media.
-
Finding Your Customers: Marketing and Advertising Your Business (25:00)
Packed with advice from experienced entrepreneurs, this video highlights smart ways to generate recognition for a start-up business and drive traffic to it.
-
-
Understanding Brands (27:00)
This program shows how businesses combine an idea with a logo to create the “product personality” called a brand. Specific components of successful brands, the messages they convey, and the challenges that even a well-known enterprise such as Apple may face in defending its brand are all explored.