How did hip hop become more than just a genre of music? Over the last two decades, hip hop has transformed into a social movement, and then a lucrative commodity. Featuring artists like 50 Cent, Ice T, Chuck D, Young Thug, Grandmaster Caz, as well as the people working behind the scenes to engineer their success, this program shows how the culture of hip hop was converted into a brand that could be used to sell anything from headphones to clothing.
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