Dead Distillers : A History of the Upstarts and Outlaws Who Made American Spirits
Founders and award-winning distillers of Kings County Distillery Colin Spoelman and David Haskell follow up their successful Guide to Urban Moonshining with an extensive history of the figures who distilled American spirits. The book presents 50 fascinating—and sometimes morbid—biographies from this historic trade’s bygone days, including farmers, scientists, oligarchs, criminals, and the occasional US president. eBook
Expansion: Secrets of Branding
The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Video (48:07)
In this original examination of alcohol production in early America, Sarah Hand Meacham uncovers the crucial role women played in cidering and distilling in the colonial Chesapeake. Her fascinating story is one defined by gender, class, technology, and changing patterns of production. eBook
Growing each year, this multi-billion dollar industry, driven by consumer preferences, shows no signs of slowing down—giving you the perfect opportunity to start up. Gain an insider's look at how to Analyze craft products, their distinct challenges, and dynamic market write a winning business plan that promotes growth and secures funding; keep overhead low and margins high with options like self-distribution; capture customers and create evangelists with the story behind the brand; enhance the brand experience with events, taprooms, tastings, and tours and develop invaluable relationships with distributors and restaurants. eBook
This films brings us across the globe as we meet artisans of some age-old crafts. In a time where consumerism fuels the machines of mass production and instant gratification, watch as these men and women devote their lives to preserve the artistry of their trade with their handiwork. Includes four segments on whiskey making. Video (47:58)
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