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Content Marketing on The Web (34:42)
Discover how to write for the web: either for your own brand or as a service that you provide to others. This video will include how to write a blog post, how to write website copy, how to write a persuasive sales script, and how to write SEO articles. The focus will always be on providing value and on understanding the value proposition of the brand that you are writing for. From there, you will look at methods you can use to grab attention, communicate clearly, keep the reader engaged and to encourage an emotional response. You'll cover the importance of content marketing for exposure as well as building trust, and just why writing is in many ways the currency of the web. Content is what brings the vast majority of people to a website. They search Google for content, they return to a website because they enjoyed the content. It is also what sells a product – and simply by improving a sales script, a company can massively increase conversions. Companies that don’t understand how to write for the web will therefore be at a massive disadvantage. This is common to see: we all have encountered countless business sites with muddled messages that fail to explain what the company actually does and why the reader should care. What You Will Learn: Study methods you can use to increase engagement and grab attention. Understand the role of content and content marketing. Write content for email, white papers, press releases, and more Who This Video is For: Businesses that are currently failing to make a splash with their websites and social media, or that could be doing better. Anyone looking to increase sales of a product, to increase regular visitors to a blog, or to learn a valuable skill they can sell/use to augment a web development business.
How to Conduct a Social Media Audit (1:15:55
In this video you will learn how to conduct a social media audit to assess your channels, understand your audience, analyse competitors and guidance to use this information as the basis of a social media strategy.
A social media audit is an important first stage in developing a social media strategy. The most effective strategies take a grounded theoretical approach by using the findings from research to inform decisions made within the strategy.
How to Develop a Social Media Strategy (49:49)
In this video you will learn why a social media strategy is essential to support the achievement of organisational goals and the process to develop one to connect with specific target audiences.
This video will be useful for undergraduates, postgraduates and practitioners who are studying or practicing social media management.
Mastering Social Media Analytics
With this video, you'll learn how to analyze the impact of social media and build successful strategies for the use of analytics on your specific projects or in your entire organization. This video covers the strategic use and application of analytics using social media data. It initially describes the basic elements of data and analytics and then dives deeper into strategy and application methods. The list of topics covered include: Data collection, types of analytics for social data analysis, the analytics process, metrics, dashboards, reporting, tactics and strategy. The goal is to empower the viewer to pursue any objective requiring social data analysis. What You Will Learn:Understand data and how it is collected into analytics for social mediaKnow the different types of social analytics tools and when to use each of themBecome familiar with particular aspects of analytics such as metrics and dashboardsLearn how to best report results and generate a continuous improvement cycle within organizationsBuild an effective strategy to take analytics projects from planning to success Envision the future of analytics in social media, and what skills will be necessary to adapt to technological and market evolution
Social Media for Business Marketing (29:38)
The use of social media to promote business is one of the fastest-growing areas of marketing today. When used correctly, popular social media platforms offer the ability to connect—easily, affordably, and directly—with customers and prospects to build brand awareness and loyalty, improve customer service, and much more. How, then, should a company go about implementing social media as a part of its marketing mix? This program clearly and concisely explains how to get started with social media; make the most of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Yelp; and develop and manage a comprehensive social media marketing strategy. A Films for the Humanities & Sciences/MotionMasters Coproduction. A part of the series Digital Media for Business Marketing.
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