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101 Salon Promotions
This new resource provides all the information necessary to promote a salon effectively and inexpensively, for building and keeping a solid client base. With a wealth of simple and creative ways to attract clients and increase sales, 101 Salon Promotions relies on basic, easy-to-learn methods for building and maintaining a successful salon on a shoestring budget. Readers will learn how to capitalize on the weather, take advantage of holidays, network with other professionals, reward clients to ensure repeat business, and much more. Just some of what you will learn includes:
A Butler's Guide to Gentlemen's Grooming
A real gentleman knows that it is essential to be well-groomed, and while a bit of moisturizer will help, it is not enough. Our Butler’s guide is the ultimate source of information for looking pukka. It need not take long either, and this short guide cuts to the chase: skin care, including the best shaving techniques, hair care, from the mop on your head to nasal hair trimming, style guide (with tips on what to wear for what occasion), and taking care of your clothes and shoes. This simple valet guide will get you dressed to perfection to impress the ladies and the gents.
The City & Guilds Textbook Level 2 Hairdressing and Barbering for the Technical Certificates
this book will provide your learners with everything they need to know to succeed in their hairdressing studies. Complementing quality teaching, this textbook covers all the knowledge required for each unit of study. - Carefully matched to the requirements of the new qualifications, this comprehensive textbook will provide you and your learners all the guidance you need through this period of transition, in clear and accessible language. - Contains over a thousand photographs to ensure learners can visualise all the necessary practical skills. - Provides invaluable guidance on the more rigorous assessment regime including written exams and synoptic end tests.
Cutting Along the Color Line: Black Barbers and Barber Shops in America
Today, black-owned barber shops play a central role in African American public life. The intimacy of commercial grooming encourages both confidentiality and camaraderie, which make the barber shop an important gathering place for African American men to talk freely. But for many years preceding and even after the Civil War, black barbers endured a measure of social stigma for perpetuating inequality: though the profession offered economic mobility to black entrepreneurs, black barbers were obliged by custom to serve an exclusively white clientele. Quincy T. Mills traces the lineage from these nineteenth-century barbers to the bustling enterprises of today, demonstrating that the livelihood offered by the service economy was crucial to the development of a black commercial sphere and the barber shop as a democratic social space. Cutting Along the Color Line chronicles the cultural history of black barber shops as businesses and civic institutions. Through several generations of barbers, Mills examines the transition from slavery to freedom in the nineteenth century, the early twentieth-century expansion of black consumerism, and the challenges of professionalization, licensing laws, and competition from white barbers. He finds that the profession played a significant though complicated role in twentieth-century racial politics: while the services of shaving and grooming were instrumental in the creation of socially acceptable black masculinity, barbering permitted the financial independence to maintain public spaces that fostered civil rights politics. This sweeping, engaging history of an iconic cultural establishment shows that black entrepreneurship was intimately linked to the struggle for equality.
Hair and Hair Care
Reviews the chemical and physical properties, care and treatment of hair, including product development. The book discusses ethnic hair, its appropriate management measures and products; emphasizes manufacturing and sales strategies for domestic and international product viability; surveys instrumental methods for product performance evaluation; presents sensory and market research techniques for optimum consumer satisfaction; and more.
Knights of the Razor: Black Barbers in Slavery and Freedom
Black barbers, reflected a freed slave who barbered in antebellum St. Louis, may have been the only men in their community who enjoyed, at all times, the privilege of free speech. The reason lay in their temporary--but absolute--power over a client. With a flick of the wrist, they could have slit the throats of the white men they shaved. In Knights of the Razor, Douglas Walter Bristol, Jr., explores this extraordinary relationship in the largely untold story of African American barbers, North and South, from the American Revolution to the First World War. In addition to establishing the modern-day barbershop, these barbers used their skilled trade to navigate the many pitfalls that racism created for ambitious black men. Successful barbers assumed leadership roles in their localities, helping to form a black middle class despite pervasive racial segregation. They advocated economic independence from whites and founded insurance companies that became some of the largest black-owned corporations.
Man vs. Hair : 60 Tutorials for Handsome Hair and Stubble
Man vs. Hair is your step-by-step guide to the latest and greatest in men's hairstyling and facial hair grooming. Groomed hair is a red-hot street style for men, inspired by bloggers, sports stars, actors, and models. With Man vs. Hair you can learn just how they do it. This is a collection of sixty fashionable men's hairstyles and facial hair looks. Step-by-step tutorials featuring simple how-to illustrations take the guesswork out of styling, while on-trend fashion photography demonstrates how to wear each 'do. With advice for different haircuts, types, and lengths, plus plenty of grooming tips, Man vs. Hair is the ultimate resource for amazing beards, braids, sideburns, mustaches, man buns, buzzcuts, and much more! Sharply packaged and easy to use, this is an ideal gift for any man of style.
Men's Society : Guide to Social Protocol, Necessary Skills, Superior Style, and Everything Else That Will Set You Apart From The Pack
In the complicated modern world, not every man is born with those necessary things he should know or have. Let the minds behind the successful Men's Society brand instruct you in everything about being a man that they forgot to teach you in school. With the Men's Society, you'll learn the skills that every man needs to impress those around him and stand out from a crowd. Whether you want to mix a martini, build a campfire, or pack the perfect outfit for a weekend getaway, this collection of must-know skills will make you the impressive specimen that everyone wants to be around. Other skills taught in this book include: Basic knowledge of wine, beer, and liquor How to get what you want from a barber, and fix your hair and beard if you don't How to avoid, withstand, and cure a hangover How to deescalate a fight before it starts Important books, films, and musicians to know in order to impress a date Six things every man should do with his hands, including cook an omelet, build a fire, and more.
Menswear Revolution : The Transformation of Contemporary Men's Fashion
In recent years, menswear has moved decisively center stage. Menswear Revolution investigates the transformation of men's fashion through the lens of shifting masculinities, examining how its increasing diversity has created new ways for men to explore and express their identities. Harnessing sustained market growth and creative dynamism on the runway, ground-breaking designers from Raf Simons and Hedi Slimane to Craig Green have revolutionized the discipline with their bold re-imaginings of the male wardrobe. Analysing the role of the media in shaping attitudes to men's fashion, Menswear Revolution studies how competing narratives of masculinity are reflected in popular discourse. Taking us from the mod and peacock revolutions of the 1960s to the new wave aesthetics of the 1980s, the book explores historical precedents for today's menswear scene - and looks at the evolution of the 'ideal' male body, from the muscular to the lean and boyish. Combining interviews with fashion professionals with close analyses of garments and advertising, Menswear Revolution provides an authoritative account of menswear design today. Highlighting its relationship to changing concepts of gender, the book provides a much-needed update to scholarship on masculinity, fashion and the body.
Safety and Health in the Salon: Facilitator's Guide
This comprehensive, easy-to-use program is designed to ensure OSHA compliance in the salon. The program addresses all areas of the salon-reception, chemical dispensary, shampoo, rinsing and conditioning, haircutting and styling, permanent waving and haircoloring, manicure and pedicure, facials, and facial makeup-to help salon owners provide a healthy and safe environment for both workers and clients.
Salon Client Care: How to Maximize Your Potential for Success
This new book is a comprehensive guide to customer service and client care for the salon industry. Readers learn how to build and retain a strong customer base, communicate effectively with clients, and generate an ideal salon ambiance. Complete with statistics, tips on computer software for salon use, and suggestions for staff maintenance, this resource contains all of the essential information on how to operate a successful salon. Just some of what you will learn includes: -How to store and access key information about your clients -How to build your client base and keep them coming back -How to select the most valuable, easy-to-use software programs for salon marketing -How to smoothly and effectively implement change in your salo