A document describing the current activities of a business, setting out its goals and objectives and how they are to be achieved over a set period of time. A business plan may cover the activities of an organization or a group of companies, or it may deal with a single department within the organization. In the former case, it is sometimes referred to as a corporate plan.
The sections of a business plan usually include a market analysis describing the target market, customers, and competitors, an operations plan describing how products and services will be developed and produced, and a financial section providing profit, budget, and cash flow forecasts, annual accounts, and financial requirements. Businesses may use a business plan internally as a framework for implementing strategy and improving performance or externally to attract investment or raise capital for development plans. A business plan may form part of the overall planning process, or corporate planning, within an organization and be used for the implementation of corporate strategy.